The Central St Martins Commute
Synopsis
This film follows a fictional commute to Central Saint Martins, playing on the common stereotypes of UAL students. We see each student leaving their home late and racing through iconic London landmarks, revealing glimpses of their personalities along the way. The entire cast and crew were made up of UAL students — from garment designers and camera operators to the models themselves.
What We Could See
University of the Arts London is made up of several colleges, with Central Saint Martins standing out as a flagship institution in the art world. As a result, there are many stereotypes and stigmas attached to the students who study there. We set out to create a film that explores these perceptions — and challenges them.
The Goals
The aim was to showcase the students in a playful, kitsch, and nuanced way — breaking down the stereotype that they’re overly serious. The film serves as a celebration of various UAL disciplines, bringing together designers, makeup artists, cinematographers, and models to create a collaborative piece of art.
CREDITS
DIRECTOR/PRODUCER: @Will Wrench
CINEMATOGRAPHERS: @Jake Cossey, @Marcus Cheung, @Alessio Vilella
DIT/1st AC: @Oleshka
STYLIST @Del
BTS: @Sage
HAIR AND MAKEUP: @Eleanor, @Kyra Lui
POST PRODUCTION: @Will Wrench, @Jake Cossey
SOUND AND MUSIC: @Miles Rich
The Story Board
After the location scout, a clear visual direction for the film began to take shape. Reference images from the scout were shared with our talented storyboard illustrator, Elliot, who created a 12-page storyboard outlining the film’s key scenes. This storyboard played a vital role in the pitch, helping us communicate the concept to potential designers and models.
Behind The Scenes
This short behind-the-scenes film by Sage offers a glimpse into life on set. It was a busy, well-coordinated production, with all filming days running smoothly. Backup plans were in place to ensure everything stayed on track, even if challenges arose.
