UAL sports
Synopsis
This campaign addresses the lack of awareness and visibility around UAL’s sports teams, which has led to declining participation and missed opportunities with prospective students. It aims to build a strong narrative around team sports, clarify the role of the Arts Student Union in managing them, and spark engagement across campuses and open days. By collaborating with sports teams, developing a clear creative vision, and executing a cohesive campaign, the goal is to boost visibility and enthusiasm for sport at UAL.
What We Could See
Research into student opinions revealed a lack of awareness and visibility around UAL’s sports teams. Many students — including sports committee members — feel that sports are overlooked due to the university's arts-focused identity, with little representation in branding or promotions. As a passionate sportsman, I believe it’s important to highlight the vibrant, often overlooked community of over 20 UAL sports teams and give them the recognition they deserve.
The Goals
Raise awareness of UAL's sports teams across campuses and on open days.
Increase student participation in sports by improving visibility and appeal.
Attract sport-minded prospective students by showcasing UAL’s sports offering.
Clarify ownership and representation of the sports teams (UAL vs. Arts SU).
Create a strong, cohesive visual narrative around UAL team sports.
Generate enthusiasm and engagement around university sport culture.
Establish a professional, clear creative direction for campaign shoots.
Increase student participation in sports by improving visibility and appeal.
Attract sport-minded prospective students by showcasing UAL’s sports offering.
Clarify ownership and representation of the sports teams (UAL vs. Arts SU).
Create a strong, cohesive visual narrative around UAL team sports.
Generate enthusiasm and engagement around university sport culture.
Establish a professional, clear creative direction for campaign shoots.
CREDITS
DIRECTOR/PRODUCER: @Will Wrench
CINEMATOGRAPHERS: @Jake Cossey, @Marcus Cheung, @Alessio Vilella
DIT/1st AC: @Oleshka
STYLIST @Del
BTS: @Sage
HAIR AND MAKEUP: @Eleanor, @Kyra Lui
POST PRODUCTION: @Will Wrench, @Jake Cossey
SOUND AND MUSIC: @Miles Rich
