Synopsis
DSEI (Defence & Security Equipment International) is a major, biennial arms and security trade show held at ExCeL London where companies display weapons, military equipment, and security technologies to government representatives, military delegations, and other potential buyers.
MAKE UK Defence stands as the voice of the UK’s defence industry, representing companies from agile SMEs to the nation’s largest defence manufacturers. At DSEI, MAKE UK Defence is showcasing its member companies in a joint pavilion to promote UK defence manufacturing and connect them with global buyers and partners.
What We Could See
With a significant investment in the stand, it was important that the media coverage reflected the scale and professionalism of the pavilion. MAKE UK Defence wanted their presence to be clear and visible, with consistent coverage throughout the event. From the moment DSEI opened, it was clear the show moved quickly, so timely updates were essential to capture activity at the stand, including VIP visits, announcements, and key conversations, and share them while they were still relevant.
The Goals
Get great images out fast so the headlines had something strong to run with.
Shine a spotlight on everyone from small innovators to big manufacturers. To make sure they looked there best in their moments.
Wrap up the whole week in a film that captured the buzz of DSEI and showed others why being part of MAKE UK Defence is worth it.